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JOE BLASCO COSMETICS

LEADING THE FINE ART OF MAKE-UP INTO THE NEXT MILLENNIUM™

Joe Blasco Letters

December 14, 1999

Mr. Joe Blasco
Joe Blasco Cosmetics
765 17" St.
Miami Beach, Florida 33139

Dear Mr. Blasco,

Approximately two months ago I was introduced to Joe Blasco Cosmetics. As an enthusiastic consumer of cosmetics, I'm constantly on the lookout for new products. When visiting a salon or department store I would always inquire as to what products were the newest, latest and best in the market. When I had the opportunity to try your line, I heard that Blasco products are made with larger amounts of pigment, which result in a more natural look and longer lasting finish.

As president of Korn Hynes for the last twenty years, I am quite aware of marketing strategy and I immediately considered the "pigment" issue just a strong market position. However, once I tried your products I was pleasantly surprised to find that the concept was not just hype, and I had finally found a line of make up that looked terrific, was easy to apply, and could last throughout my hectic days.

I am writing now to offer my support for any testimonials you might need as you launch these products to consumers. I can honestly say I have just about tried them all and the Joe Blasco line is definitely at the top of my list.

TEACHING THE WORLD THE FINE ART OF MAKE-UP™