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JOE BLASCO Make-up Schools

LEADING THE FINE ART OF MAKE-UP INTO THE NEXT MILLENNIUM™

Les Nouvelles Estheiques • December 1998

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		Today, there's greater latitude in television and film lighting and photographic processes. Modem film stocks improved acceptance of light reflection now allows film to show makeup as it is, whereas in the past, light reflection caused distortion. As a result of these improved processes, the camera is now more readily able to accept colors and makeup types that have a certain amount of iridescence. Simplicity with gray tones I think that as we move into the next century we as a society are feeling very cautious and that cosmetics will reflect this desire to be careful, to be neutral, as we feel our way into a new world. After the year 2000, I envision a change from clear tones, which are clean colors, toward more muddied tones. For instance, the brown colors that are on the market today are clear browns. I believe the future of those colors will be for them to be mixed with gray, to create a more drab tone. It will pull out the earthiness of the color, making a more ashy-brown shade. Since time is going to remain a precious commodity, I definitely see a trend toward simplification of every area of our lives, including makeup application techniques. As a result, I think women are not going to want to spend a great deal of time with the intricacies of fine detail. What we are already seeing in the '90s is that women want to get their makeup done faster. They are embracing a look that is more-I can't say natural-but more "thrown on," instead of the intricately planned professional application techniques we've seen in the past. So, in the future I'm seeing "sloppier' looking makeup, whereby women are going to simply run their fingers over a dry, light-colored cheek color and then just rub it across the top of their cheekbones. They'll slightly rub it in, but they are not going to blend it out like they have in the past. The easier makeup is to apply, and the faster you are able to get results from the makeup, the better that makeup is going to be considered. New millennium makeup will allow women to achieve results very rapidly in a world that is already gaining speed as it races toward the year 2000.
Joe Blasco, founder of Joe Blasco Cosmetics, began his study of makeup at the age of seven. He is an innovator of the 'bladder technique' utilized in films to depict transformations showing bubbling and bulging skin effects. Over the years, he has worked for numerous Hollywood studios, increasing his knowledge of makeup in the film and television industries. His celebrity clients have included Bette Midler, Olivia Newton-John, Lauren Bacall, Carol Burnett, and the late Orson Welles. To reach him, please call 1-(800) 553-1520.
Les Nouvelles Esthétiques . December 1998

TEACHING THE WORLD THE FINE ART OF MAKE-UP™

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